Privacy Policy

Contact Details

​

Email: admin@dempseydigitalmarketing.com

 

What information we collect, use, and why

 

We collect or use the following information to provide and improve products and services for clients:

 

• Names and contact details

• Addresses

• Pronoun preferences

• Occupation

• Third party information (such as family members or other relevant parties)

• Payment details (including card or bank information for transfers and direct debits)

• Financial data (including income and expenditure)

• Transaction data (including details about payments to and from you and details of products and services you have purchased)

• Usage data (including information about how you interact with and use our website, products and services)

• Employment details (including salary, sick pay and length of service)

• Information relating to compliments or complaints

• Video recordings

• Audio recordings (eg calls)

• Records of meetings and decisions

• Account access information

• Website user information

​

We collect or use the following personal information for the operation of client or customer accounts:

 

• Names and contact details

• Addresses

• Purchase or service history

• Account information, including registration details

• Information used for security purposes

• Marketing preferences

• Technical data, including information about browser and operating systems

 

We collect or use the following personal information for information updates or marketing purposes:

 

• Names and contact details

• Addresses

• Profile information

• Marketing preferences

• Purchase or account history

• Website and app user journey information

• IP addresses

 

We collect or use the following personal information for research or archiving purposes:

 

• Names and contact details

• Addresses

• Purchase or client account history

• Website and app user journey information

• IP addresses

 

We collect or use the following personal information to comply with legal requirements:

 

• Name

• Contact information

• Client account information

• Any other personal information required to comply with legal obligations

 

We collect or use the following personal information to protect client’s welfare:

 

• Names and contact information

 

We collect or use the following personal information for dealing with queries, complaints or claims:

 

• Names and contact details

• Addresses

• Payment details

• Account information

• Purchase or service history

• Call recordings

• Customer or client accounts and records

• Financial transaction information

• Correspondence

• Location data

 

Lawful bases and data protection rights

​

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

​

The lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

​

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

​

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

 

Our lawful bases for the collection and use of your data

 

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

 

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

 

• Our legitimate interests are:

  • We collect and use personal information from our clients, including names, contact details, business information, and online engagement data, to provide and improve our digital marketing services. Processing this information is necessary for our legitimate interest in delivering high-quality services (aligned to brand values) and helping clients achieve their marketing and business goals. This includes: - Developing brand foundations, messaging, and marketing strategies tailored to each client’s business stage and target audience - Creating and optimising campaigns across social media, email, SEO, paid media, and offline channels - Building landing pages, websites, lead capture systems, and marketing funnels to support client campaigns - Monitoring performance, providing actionable insights, and refining campaigns for better results - Nurturing ongoing client relationships to ensure services meet evolving business needs - Providing relevant advice and consultancy tailored to a clients\' business. The benefits of collecting and using this information include providing personalised, effective services, improving campaign outcomes, and aiming to ensure clients achieve their desired marketing results. These benefits outweigh any potential risks because the information is used responsibly, solely for service delivery and improvement, and with appropriate safeguards in place. We carefully balance our interests with the privacy rights of our clients, ensuring that personal information is handled securely and ethically. This approach ensures that clients’ needs and rights are respected and are never unfairly overridden by our business requirements.

 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:

 

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

 

• Our legitimate interests are:

  • We collect and use personal information from our clients, including names, contact details, business information, and account-specific data, to operate and manage client accounts effectively. This processing is necessary for our legitimate interest in delivering contracted services, ensuring accounts are maintained accurately, and providing a high-quality client experience. Collecting and using this information enables us to: Manage client campaigns, social media accounts, websites, and other digital marketing services efficiently Track project progress, maintain accurate records, and provide timely updates and reports Issue invoices and process payments correctly Troubleshoot issues and optimise services to meet client needs Support smooth communication and collaboration between our team and clients The benefits of processing this information are clear: it ensures clients receive the services they have contracted for, their accounts are managed effectively, and campaigns are delivered accurately and on time. The potential risks to clients are minimal because the data is used solely for account operation and service delivery, is handled securely, and is never used for purposes unrelated to their account without consent. Our approach ensures that clients’ privacy and rights are fully respected, and that our business needs do not unfairly override those of the individuals involved.

 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

 

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

 

• Our legitimate interests are:

  • We collect and use personal information from clients, prospective clients, and other relevant contacts, including names, contact details, and business information, to provide relevant information updates and marketing communications about our digital marketing services. This processing is necessary for our legitimate interest in keeping clients and contacts informed about service improvements, industry insights, and opportunities to benefit from our offerings, while maintaining strong professional relationships. Collecting and using this information allows us to: Share timely and relevant updates regarding our services, campaigns, and digital marketing strategies Provide information about new tools, products, or services that may be beneficial to clients and contacts Offer insights, tips, and resources that support business growth and marketing effectiveness Maintain engagement with past clients or contacts to nurture ongoing relationships and encourage repeat business or referrals The benefits of processing this information outweigh potential risks because communications are relevant, limited to professional purposes, and delivered responsibly. Individuals’ preferences and privacy rights are respected, with options to opt out of marketing communications at any time. We ensure personal information is used solely for legitimate updates and marketing purposes, handled securely, and not shared with unrelated third parties without consent. This approach ensures that the interests of our contacts and clients are fully respected, and that our business needs do not unfairly override their rights or privacy.

 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Our lawful bases for collecting or using personal information for research or archiving purposes:

 

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

 

• Our legitimate interests are:

  • We collect and use personal information from clients, ex-clients, and other relevant contacts, including names, contact details, business information, and engagement data, for research and archiving purposes. This processing is necessary for our legitimate interest in analysing past campaigns, improving our services, and maintaining accurate records to support ongoing business development and client satisfaction. Collecting and using this information allows us to: Review past campaigns and client interactions to identify best practices and improve service delivery Analyse trends, performance metrics, and outcomes to refine our digital marketing strategies Maintain organized, accurate archives of client projects, agreements, and communications for reference and accountability Support internal reporting, planning, and strategic decision-making The benefits of processing this information outweigh any potential risks because it enables us to provide higher-quality services, make data-informed business decisions, and maintain accurate records. The information is used responsibly, securely stored, and handled in a way that respects individuals’ privacy and rights. Personal information is not shared with unrelated third parties without consent, and our approach ensures that the needs of our business never unfairly override the rights or privacy of the individuals involved.

 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Our lawful bases for collecting or using personal information to comply with legal requirements:

 

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

 

Our lawful bases for collecting or using personal information to protect client welfare are:

 

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

 

• Our legitimate interests are:

  • We collect and use personal information from our clients, including names, contact details, account information, and relevant health or wellbeing information when necessary, to protect and support client welfare. This processing is necessary for our legitimate interest in ensuring clients receive safe, appropriate, and effective services, and in maintaining a high standard of care and professional support. Collecting and using this information allows us to: Monitor client interactions, feedback, and service usage to identify any issues that may affect their wellbeing Provide timely guidance, support, or interventions to address concerns or risks Maintain accurate records to ensure continuity of service and proper follow-up Communicate important updates or safety-related information to clients when necessary The benefits of processing this information outweigh any potential risks because it enables us to provide a safe and supportive service environment, ensure clients’ needs are met, and prevent harm. Information is used responsibly, stored securely, and accessed only by authorised personnel. Clients’ privacy and rights are respected at all times, and personal information is never used for purposes unrelated to their welfare. Our approach ensures that the protection and wellbeing of clients are prioritised, without unfairly prioritising our business needs over their rights.

 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

 

• Our legitimate interests are:

  • We collect and use personal information from clients, ex-clients, and other relevant contacts, including names, contact details, account information, and records of interactions, to manage and resolve queries, complaints, or claims. This processing is necessary for our legitimate interest in providing fair, efficient, and effective customer service and in maintaining high standards of professional conduct. Collecting and using this information allows us to: Investigate and respond to client queries, complaints, or claims promptly and accurately Maintain clear records of communications and actions taken to ensure accountability and transparency Identify patterns or issues that help improve our services and prevent future problems Protect our business and clients by ensuring disputes are handled in a responsible and documented manner The benefits of processing this information outweigh any potential risks because it ensures clients’ concerns are addressed fairly, promotes service improvement, and maintains trust between our business and clients. All personal information is handled securely, used solely for the purposes of resolving queries or complaints, and access is restricted to authorised personnel. Our approach ensures that clients’ privacy and rights are respected, and that our business needs do not unfairly override those of the individuals involved.

 

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Where we get personal information from

​

• Directly from you

• Publicly available sources

• Market research organisations

• Providers of marketing lists and other personal information

• Suppliers and service providers

• Third parties:

  • Any partners, subcontractors, or collaborators who share relevant client information.

 

How long we keep information